About us

At NOVI, fashion isn’t just about clothing. It is about telling a story, carrying a legacy, and embodying purpose. Inspired by the strength, love, and vision of my late mother, NOVI was created to merge luxury and street fashion, giving everyone the power to express their unique identity while staying connected to something deeper. Every design, every collection is rooted in creativity, empowerment, and unity. Values that my mother instilled in me through her love and teachings. She believed that “Everything is going to be fine,” words that have fueled my journey and built the foundation of this brand. NOVI is for everyone who loves fashion, values self-expression, and understands that style is a powerful way to connect with others and honor those who inspire us. It is more than a brand—it’s a MOVEMENT, a CULTURE, and a TRIBUTE to the people and dreams that shape us. When you wear NOVI, you’re not just wearing clothes—you’re carrying a story of RESILENCE, STRENGTH, and LOVE. You’re becoming part of a community that celebrates the "POWER of VISION and UNITY. Welcome to NOVI. "by Creators, for Visionaries."